In recognition of impactful storytelling and creative excellence, Expression Ad Agency Pvt. Ltd. was honored at the 6th Indian International Advertising Festival 2019 with the Certificate of Excellence for Best Promotional Film.
The awarded film showcased the CSR activities of various Public Sector Undertakings (PSUs) in India, highlighting their role in nation-building and community development. Produced for the Department of Public Enterprises, Ministry of Heavy Industries & Public Enterprises (HI & PE), the film translated complex initiatives into compelling narratives that resonated with both policy audiences and the public.
Strategic Storytelling – Crafted narratives that went beyond statistics, focusing on human impact, transformation, and community empowerment through CSR projects.
Creative Direction – Under the direction of Deepak Arora, the film employed strong visuals and emotional appeal to bring CSR initiatives to life.
Production Excellence – Delivered by Expression Ad Agency Pvt. Ltd., India, ensuring high-quality production standards while aligning with the Ministry’s objectives.
Collaborative Execution – Worked closely with the Department of Public Enterprises to authentically showcase diverse PSU initiatives across multiple sectors.
National Recognition – The film received the Best Promotional Film award at the prestigious 6th Indian International Advertising Festival.
CSR Visibility – Elevated public awareness of PSU contributions in health, education, sustainability, and rural development.
Government Credibility – Strengthened the image of PSUs as socially responsible entities committed to India’s inclusive growth.
Benchmark in Communication – Set a new standard for how government-driven CSR activities can be creatively communicated to stakeholders.