trategic Understanding – Conducted a deep dive into ONGC’s strengths, challenges, and opportunities, identifying brand visibility and perception as critical areas for impact.
Big Idea – Leadership Decoded – Positioned ONGC’s leadership not just by size and scale, but by outcomes:
Direction: Ensuring India’s energy security.
Alignment: Expanding global footprints through partnerships.
Commitment: Investing in green energy and innovation.
Creative Route 1 – Bharat’s Forever Energy – Crafted narratives positioning ONGC as the eternal source of India’s energy. Executed across:
Print Creatives & Outdoor: Symbolizing ONGC as the “Sun among the stars.”
Radio & Social Media: Tactical messaging around energy contribution, infrastructure, and global recognition.
Creative Route 2 – ONGC Hai Na! – Humanized the brand by showcasing ONGC as a guardian of people, heritage, and environment.
Print, Outdoor, & TVC: Emotional storytelling around ONGC’s CSR initiatives (hospitals, wildlife, skill training, heritage preservation).
Radio & Social Media: Communicating ONGC’s role as the “voice of millions” through its impact-driven programs.
Strategic Placements – To maximize visibility and impact:
The campaign was showcased at Delhi Airport, targeting domestic and international travelers, reinforcing ONGC’s leadership on a global stage.
It was also rolled out inside and outside of Delhi Metro, ensuring deep engagement with daily commuters and creating mass urban visibility.
Integrated Execution – Deployed a multi-platform strategy including print, outdoor, radio, TVC, digital content, and celebrity association with Anushka Sharma to amplify reach and resonance.
Strategic Understanding – Conducted a deep dive into ONGC’s strengths, challenges, and opportunities, identifying brand visibility and perception as critical areas for impact.
Big Idea – Leadership Decoded – Positioned ONGC’s leadership not just by size and scale, but by outcomes:
Direction: Ensuring India’s energy security.
Alignment: Expanding global footprints through partnerships.
Commitment: Investing in green energy and innovation.
Creative Route 1 – Bharat’s Forever Energy – Crafted narratives positioning ONGC as the eternal source of India’s energy. Executed across:
Print Creatives & Outdoor: Symbolizing ONGC as the “Sun among the stars.”
Radio & Social Media: Tactical messaging around energy contribution, infrastructure, and global recognition.
Creative Route 2 – ONGC Hai Na! – Humanized the brand by showcasing ONGC as a guardian of people, heritage, and environment.
Print, Outdoor, & TVC: Emotional storytelling around ONGC’s CSR initiatives (hospitals, wildlife, skill training, heritage preservation).
Radio & Social Media: Communicating ONGC’s role as the “voice of millions” through its impact-driven programs.
Strategic Placements – To maximize visibility and impact:
The campaign was showcased at Delhi Airport, targeting domestic and international travelers, reinforcing ONGC’s leadership on a global stage.
It was also rolled out inside and outside of Delhi Metro, ensuring deep engagement with daily commuters and creating mass urban visibility.
Integrated Execution – Deployed a multi-platform strategy including print, outdoor, radio, TVC, digital content, and celebrity association with Anushka Sharma to amplify reach and resonance.
Enhanced Leadership Positioning – Reinforced ONGC’s image as India’s foremost energy provider, combining industrial strength with social responsibility.
Brand Visibility at Scale – Strategic placement at Delhi Airport and Delhi Metro created high-frequency visibility, ensuring recall among millions of travelers and urban commuters.
Public Connect – “ONGC Hai Na!” campaign struck an emotional chord by highlighting CSR efforts, positioning ONGC as a guardian of communities and culture.
Energy Security Narrative – “Bharat’s Forever Energy” established ONGC as the foundation of India’s energy security, ensuring long-term relevance and trust.
National Recognition – The campaign aligned ONGC with national priorities—Make in India, sustainability, and reduced import dependence—cementing its role as a torchbearer for India’s energy future.