ADIPEC 2024 – India Pavilion

Overview

The Ministry of Petroleum and Natural Gas (MoPNG), Government of India, showcased India’s leadership in the global energy transition at ADIPEC 2024, held in Abu Dhabi from 4th to 7th November 2024.

Expression 360 was entrusted with the ambitious responsibility of conceptualizing, designing, and executing the India Pavilion in just 4 days. The pavilion brought together 10 leading PSUs — BPCL, EIL, GAIL, HPCL, IOCL, OIL, ONGC, ONGC Videsh, Petronet LNG, and Nayara Energy — under one unified national identity.

The central theme, “Innovate to Illuminate: India’s Energy Future,” positioned the pavilion not merely as an exhibition, but as an immersive experience that highlighted India’s achievements in hydrocarbons and its commitment to a sustainable energy future. 

Our Approach

The India Pavilion at ADIPEC 2024 was envisioned as a strategic showcase of India’s energy leadership. Expression 360 anchored the project on three guiding principles:

• Innovation-First Storytelling – Using interactive technologies to make complex subjects like exploration, refining, and natural gas engaging and easy to understand.

• Collaborative Identity – Unifying ten distinct PSUs under a single national brand while highlighting their individual achievements.

• Engagement-Driven Design – Creating a walkthrough that appealed to diplomats, business leaders, and technical audiences alike.

To bring this vision alive, the pavilion was divided into six thematic zones, each powered by technology and storytelling.

• Globe - Renewable Energy Zone: Interactive globe installation showcasing India's renewable energy investments.

• Kinetic Wall – Oil & Gas Achievements: Motion-enabled LED wall presenting key milestones dynamically.

• Curved LED + Circular Touchscreen – Exploration & Production: Touchscreen with real-time upstream content. 

• Curved LED with RFID – Partnerships & Collaborations: RFID-based content unlocking system for industry segments. 

• Tangible Touch Table – Refinery & Petrochemical Sector: Interactive map-based insights into India's refining ecosystem.

• LED India Map – Natural Gas Infrastructure: Illuminated map highlighting pipeline and city gas distribution.

Together, these installations created a multi-sensory journey into India’s energy future.

In addition to visitor engagement, the pavilion was also designed to support business and diplomacy. It featured a large conference room, a bilateral meeting room, and two smaller meeting spaces, each equipped with soundproofing, AV systems, and video conferencing facilities to host high-level global discussions.

Perhaps the most defining aspect of the project was its execution. With only 96 hours to conceive, ship, and install, Expression 360 delivered a pavilion that combined scale, design precision, and innovation, setting a new benchmark for international event execution.