This includes expenses for organizing brand promotion activities such as corporate events, on-ground activations, and audience engagement initiatives. These activities facilitate direct interaction with customers to enhance the overall brand experience.
The company participates in domestic exhibitions to showcase products and services, involving booth setup, branding, and logistics. These events are instrumental in generating leads, strengthening local market presence, and building domestic business relationships.
This segment involves participation in exhibitions outside the country to expand global reach and explore new markets. These initiatives reflect the company's intent to build international partnerships and involve higher costs associated with international travel, logistics, and branding requirements.
This segment encompasses all traditional advertising channels, including television, radio, and newspapers. These mediums are utilized for large-scale campaigns to build brand awareness and ensure brand recall across a wide, mainstream audience.
This category includes billboards, hoardings, transit advertisements, and digital screens situated in high-traffic locations. These assets provide continuous brand visibility and are effective for strong visual impact and local targeting.
This involves the creation of digital and visual storytelling assets, including brand films and advertisements. High-quality creative production is essential for engaging audiences and communicating brand messages across both online and offline platforms.
In this category we are paying Fees to the professional agencies for ongoing branding support, including campaign development, ideation, and the execution of creative assets. These retainers ensure professional creative direction and consistency in brand identity across all communication
This covers the ongoing management of the brand's social media presence, including content planning, posting, real-time audience engagement, and performance tracking. The focus is on building an active online community and maintaining consistent digital communication.
This category focuses on creating immersive brand environments through innovative installations and interactive setups. These spaces aim to foster an emotional connection and storytelling through unique, memorable brand interactions.
Expression 360 is a multi-disciplinary, INS-accredited event agency. Over three decades, we have specialised in creative solutions and public engagement experiences at scale for ‘Maharatna’ and leading PSUs, and global brands. We are a full-service agency that exemplifies storytelling across mediums, industries, and platforms.
