BIRAC – Global Bio-India 2024

Overview

The Biotechnology Industry Research Assistance Council (BIRAC), a Government of India enterprise, entrusted Expression 360 with the responsibility of conceptualizing, designing, and executing Global Bio-India (GBI) 2024, scheduled from 12th to 14th September 2024 at Pragati Maidan, New Delhi.

As the premier international event for the biotechnology sector, GBI 2024 was envisioned as a strategic platform to bring together global industry leaders, researchers, innovators, and policymakers to explore partnerships and collaborations in biotechnology and life sciences.

Our Approach

Expression 360 approached GBI 2024 as an immersive ecosystem for biotechnology innovation and collaboration. The focus was to design an experience that captured India’s growing leadership in biotech while enabling global partnerships.

Key elements included:

• Grand Exhibition Pavilion Design – Curated stalls and installations to showcase cutting-edge biotech innovations and startups.

• Thematic Zones – Dedicated spaces for healthcare, agriculture, bio-energy, and industrial biotechnology, each crafted for sectoral storytelling.

• Conference & Networking Spaces – State-of-the-art plenary halls, breakout rooms, and B2B lounges for policy dialogues, investor meetings, and industry discussions.

• Engagement & Branding – Large-format digital installations, AV storytelling, and branding across Pragati Maidan to maximize visibility.

• Event Management Excellence – Comprehensive planning including logistics, protocol, security coordination, manpower, media management, and delegate experience.

Every aspect — from delegation handling to global networking zones — was designed to position India as a biotech innovation hub while ensuring smooth visitor journeys across the three-day event.