Service
Experiential Spaces
Overview
The Indian Lighthouse Festival (ILF), October 2024, was conceptualized and executed by Expression 360 as a first-of-its-kind cultural and maritime celebration across India’s iconic coastal regions. After the first edition in Goa, the second edition was hosted in Puri, Odisha, transforming the historic coast into a vibrant stage for heritage, culture, and community.
The festival combined digital amplification with immersive on-ground activities, ranging from Beach Yoga, Beach Cleanup drives, Run for Coast marathons, Sand Art, Boat Decoration showcases, and a Bollywood Music Fiesta featuring Sona Mohapatra and Papon, to a grand coastal carnival.
Expression 360 not only drove the creative narrative but also managed end-to-end fabrication, event execution, media outreach, and communication strategies across digital, outdoor, print, and radio platforms.
Our Approach
Conceptualization & Execution – Designed ILF as an annual coastal celebration, managing complete festival execution, including end-to-end fabrication, stage design, on-ground management, and visitor experience.
Multi-Channel Media Strategy – Managed media releases, outdoor communication, print media, and radio campaigns across coastal states, ensuring 360-degree OOH visibility and strong regional penetration.
Digital-First Amplification – Executed an extensive social media campaign across Instagram, Facebook, and Twitter, supported by reels, carousels, influencer collaborations, and live updates.
Influencer & Community Collaborations – Partnered with top regional voices including Chalo Odisha, Foodies of Bhubaneswar, Foodio Therapy, Fluffy Foodie, Odisha Foodcrush, and Big Bite Tales to drive authentic engagement and festival pride.
Festival Activities – Captured and promoted unique experiences:
Wellness & Sustainability – Beach Yoga & Beach Cleanup drives.
Community & Culture – Run for Coast, Sand Art competitions, and Boat Decoration.
Entertainment – Bollywood Music Fiesta with Sona Mohapatra and Papon, alongside a vibrant Coastal Carnival.
Empowering Local Communities – Provided platforms for local craftsmen, artisans, and performers, ensuring cultural and economic empowerment.
B2B & Trade Engagement – Organized travel operator meets and B2B partnerships, positioning ILF as both a cultural festival and a tourism driver.
Impact
Visitor Engagement
The 2024 edition in Puri recorded an average of 15,000 visitors per day, making it a landmark coastal festival.
Social Media Highlights
8.24M+ Views | 528K+ Likes | 107K+ Shares | 11.7K+ Comments
65+ posts and influencer collabs, generating 1.09M+ reach (excluding collabs) across platforms.
Media Visibility
Extensive coverage through OOH branding, print ads, outdoor campaigns, cinema promotions, and radio spots, delivering consistent visibility across coastal states.
Cultural Empowerment
Boosted visibility and income opportunities for local artisans and craftsmen, integrating them into performances, exhibitions, and product showcases.
Tourism & Trade Impact
Travel operator meets and B2B linkages enhanced ILF’s positioning as a tourism-led cultural property, fostering sustainable partnerships and boosting local economies.
National Positioning
Established ILF as a marquee coastal festival of India, blending heritage, sustainability, wellness, and entertainment while achieving both cultural impact and measurable engagement.
Authority
Authority: Indian Lighthouse Festival (ILF)
Concept & Execution: Expression 360
Locations: 1st Edition – Goa | 2nd Edition – Puri, Odisha
Project Execution Year: 2024
Platforms: On-ground + OOH + Digital + Print + Radio
Area: 4 lakh sq.ft covered multiple venues, 20,000 sq.ft covered for activities and 10,000 sq.ft covered main Lighthouse Building
